Brand & Website articles for Wildly colourful small business owners ready to grow
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How to Build a Brand Identity That Evolves With You
Most DIY brands are built on vibes for the business you thought you were, not the one you’re growing into. This leaves your visuals, messaging, and aesthetics feel like an old outfit from a version of you that no longer exists. In this post I’m going to walk you through building a brand that will evolve with your business, rather than one that needs to be updated with every change of season.
5 Website Layout Mistakes Your Dream Clients Skip Past (and How to Fix ’Em)
Let’s rip the bandage off, cowgirl: your dream clients aren’t ghosting you because your work isn’t good enough. They’re skipping your site because they’re confused, overwhelmed, or just plain underwhelmed. Your website isn’t giving them what they need, but don’t panic, this post will tell you how to fix that.
Case Study: Punky Rebrand for an Alt Wedding Photographer
See how Howdy Naomi created a pop-punk style brand and Squarespace website for a wedding photographer, helping her attract the kinds of couples she dreamed of working with.
Brand Personality Matters More Than A Logo
Your logo isn’t your brand. Discover why your brand personality matters more, and how to make your business unforgettable with personality-first design.
Case Study: Brand & Website Redesign for a witchy marketing strategist
See how Howdy Naomi created a bewitching brand and Squarespace website for a marketing strategist and mentor, helping her build an business that feels unapologetically her.
How Do I Know When It’s Time to Rebrand My Small Business?
Feeling stuck with a brand that doesn’t fit anymore? Here’s how to tell if your small business is ready for a rebrand, and why it might be the best decision you make this year.
Case Study: Rebrand & Website Design for Maths Tutoring Company
See how Howdy Naomi created a vibrant brand and Squarespace website for a maths tutoring agency, helping her build an aligned, personality-first business.
Small Businesses Can’t Ignore Website Accessibility in 2025
Website accessibility is no longer just a “nice-to-have”. In 2025, many brands are learning the hard way that ignoring accessibility in web design can come with some serious consequences.
5 Things I Learned from My First Rebrand Rodeo
Last week, I finally rode out on my very first rodeo with a brand new client. And let me tell you something, cowgirl… it was equal parts exhilarating, nerve-wracking, and eye-opening. You’d think after years of designing brands and websites for female founders that I’d have it all down to a fine art with no more lessons to be learned.
Unhinged (and Unforgettable): 5 Weird Facts That Make Me a Better Business Owner
I believe in building personality-first brands that make people stop scrolling. I’ve never fit the mould of a traditional designer or business owner, and frankly, I’m glad I don’t. So in the spirit of standing out and saying a big fat no thanks to blending in, I’m sharing 5 of my most gloriously odd personal facts... and why they actually make me better at my job.
How to Prep for a Brand & Website Redesign Project (So You Can Actually Enjoy the Process)
Dreaming of a brand and website that finally look as incredible as your business feels? A digital brand that’s unapologetically you, makes showing up online easy, and turns dream clients into paying clients?
As a branding and website designer that works with tonnes of amazing women-owned businesses every year let me tell you, it will be the best thing you EVER do for your business.
But before we dive in cowgirl-boots-first, it’s worth doing a little groundwork to set yourself up for a smooth, fun ride.
5 Reasons Why Now’s the Perfect Time to Build (or Upgrade) Your Squarespace Website
If you’ve been hanging around here for a while, you’ll know I’m a big advocate of building your business on platforms that make life simpler and more beautiful. For me (and for my amazing clients), that platform happens to be Squarespace.
If you’ve been sitting pretty on the fence about investing in a new website (or giving your current one a much needed glow up), here’s your sign that the time for an upgrade is now.
Why I Chose to Rebrand My Small Business: Behind the Scenes of My Bold New Brand & Website Design
Pull up a chair my babe, because today’s post is basically my small business diary left wide open. I’m letting you in on the behind-the-scenes of my new brand and website, why I felt it was time for a change, and all the juicy, uncomfy bits along the way.
Introducing My New & Improved Branding and Website Design Services
I’ve worked on over 40 small business rebrands since 2021, and let me tell you… my own has been the trickiest yet.
When you rebrand your own business, you're doing it all: big-picture strategy, tiny design details, brand positioning, content decisions, messaging... It’s a full-time job, and there’s no one there to talk you down from a perfectionist spiral when things feel “not quite right yet.”
Is a Descriptive Logo Better for Business?
Logos often include textual and/or visual design elements that are descriptive of the type of product/service marketed by that business. For example, coffee shop logos frequently include a cup or a coffee bean to show a visual description of what the business offers.
However, it’s hard to know outside of anecdotal evidence whether using obvious visual descriptors like this actually make an impact on the effectiveness of your branding.
So, the question is: should your logo literally say what you do? Or is great branding more about the overarching vibe the design gives off?
5 Quick Fixes to Make Your DIY Brand Feel More Consistent
If you’ve ever looked at your social feed or website and thought, “Why does this feel so… off?” you’re in good company. Consistency is one of the most overlooked (and frustrating) parts of building a strong brand, especially when you’ve DIY-ed it all yourself.
Rebrand Diaries # 2: The Perfect Branding Timeline for small businesses
If you're feeling overwhelmed by the process of branding your small business and wondering exactly what to tackle and when, this guide will walk you through the ideal branding timeline.
Case Study: Website Transformation for a super fun brand voice consultant
Gina, the founder of Hoot Copy, is a messaging expert specialising in crafting fun, authentic brand voices that resonate with target audiences. Despite her expertise, she felt her existing website didn't reflect her vibrant personality and was holding her back from confidently promoting her services. The goal was to design a website that not only showcased her unique approach but also attracted higher-quality leads, particularly from larger agency clients.
Rebrand Diaries #1: When Your trusty Brand No Longer Fits
Let’s talk rebranding. Not the “I’ll just pick a new font” kind, but the “this business has grown so much, it deserves a bold, unforgettable new identity” kind.
That’s exactly where I’m at.
Why Your Business Needs More Than a Pretty Instagram Grid to make sales
If your entire business presence is riding on an Instagram grid, no matter how gorgeously curated, it’s time for a serious wake-up call. Aesthetics alone don’t build credibility or trust. And trust? That’s the currency your business really needs to grow.
Here’s why a stunning social media presence isn’t enough, and what to do instead.