Brand & Website articles for Wildly colourful small business owners ready to grow
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How to Prep for a Brand & Website Redesign Project (So You Can Actually Enjoy the Process)
Dreaming of a brand and website that finally look as incredible as your business feels? A digital brand that’s unapologetically you, makes showing up online easy, and turns dream clients into paying clients?
As a branding and website designer that works with tonnes of amazing women-owned businesses every year let me tell you, it will be the best thing you EVER do for your business.
But before we dive in cowgirl-boots-first, it’s worth doing a little groundwork to set yourself up for a smooth, fun ride.
5 Reasons Why Now’s the Perfect Time to Build (or Upgrade) Your Squarespace Website
If you’ve been hanging around here for a while, you’ll know I’m a big advocate of building your business on platforms that make life simpler and more beautiful. For me (and for my amazing clients), that platform happens to be Squarespace.
If you’ve been sitting pretty on the fence about investing in a new website (or giving your current one a much needed glow up), here’s your sign that the time for an upgrade is now.
Why I Chose to Rebrand My Small Business: Behind the Scenes of My Bold New Brand & Website Design
Pull up a chair my babe, because today’s post is basically my small business diary left wide open. I’m letting you in on the behind-the-scenes of my new brand and website, why I felt it was time for a change, and all the juicy, uncomfy bits along the way.
Introducing My New & Improved Branding and Website Design Services
I’ve worked on over 40 small business rebrands since 2021, and let me tell you… my own has been the trickiest yet.
When you rebrand your own business, you're doing it all: big-picture strategy, tiny design details, brand positioning, content decisions, messaging... It’s a full-time job, and there’s no one there to talk you down from a perfectionist spiral when things feel “not quite right yet.”
Is a Descriptive Logo Better for Business?
Logos often include textual and/or visual design elements that are descriptive of the type of product/service marketed by that business. For example, coffee shop logos frequently include a cup or a coffee bean to show a visual description of what the business offers.
However, it’s hard to know outside of anecdotal evidence whether using obvious visual descriptors like this actually make an impact on the effectiveness of your branding.
So, the question is: should your logo literally say what you do? Or is great branding more about the overarching vibe the design gives off?
5 Quick Fixes to Make Your DIY Brand Feel More Consistent
If you’ve ever looked at your social feed or website and thought, “Why does this feel so… off?” you’re in good company. Consistency is one of the most overlooked (and frustrating) parts of building a strong brand, especially when you’ve DIY-ed it all yourself.
Rebrand Diaries # 2: The Perfect Branding Timeline for small businesses
I’ve been working on my own rebrand recently and it’s got me thinking about all the ways I wasted time and/or money early on, and things I’m still neglecting in my brand (whoops)
If you're feeling overwhelmed by the process of branding your small business and wondering exactly what to tackle and when, this guide will walk you through the ideal branding timeline based on my experiences as a brand and website designer and small business owner.
Case Study: Website Transformation for a super fun brand voice consultant
Gina, the founder of Hoot Copy, is a messaging expert specialising in crafting fun, authentic brand voices that resonate with target audiences. Despite her expertise, she felt her existing website didn't reflect her vibrant personality and was holding her back from confidently promoting her services. The goal was to design a website that not only showcased her unique approach but also attracted higher-quality leads, particularly from larger agency clients.
Rebrand Diaries #1: When Your trusty Brand No Longer Fits
Let’s talk rebranding. Not the “I’ll just pick a new font” kind, but the “this business has grown so much, it deserves a bold, unforgettable new identity” kind.
That’s exactly where I’m at.
Why Your Business Needs More Than a Pretty Instagram Grid to make sales
If your entire business presence is riding on an Instagram grid, no matter how gorgeously curated, it’s time for a serious wake-up call. Aesthetics alone don’t build credibility or trust. And trust? That’s the currency your business really needs to grow.
Here’s why a stunning social media presence isn’t enough, and what to do instead.
The True Return on Investment of Brand Identity Design
We need to talk about the not-so-secret secret to building a business that doesn’t just look pretty on Instagram, but actually pulls its weight behind the scenes.
Spoiler: It’s not posting more. Or manifesting harder. Or spending your life inside Canva. It’s building a brand with strategy.
A brand that’s not just nice to look at but built to connect, convert and work for you.
Here’s why good branding isn’t just a vibe… it’s a very very smart investment.
Case Study: Soulful Brand & Website for women’s Coach
When Seana Tomlinson first reached out, she was at the very start of a huge transition in her work life. After years working as a counsellor, she was pivoting into something new and exciting - coaching midlife women to stop putting themselves last and finally start living life on their terms.
She had the vision. The passion. The purpose. She knew exactly the kind of business she wanted to create and where she wanted to get to. What she didn’t have? An approachable brand or website that captured the heart of what she was building, or any idea where to start.
How to Improve Your SEO with brand new Squarespace AI Tools
If the words meta descriptions and alt-text make your eyes glaze over or trigger a mild panic… I promise you are not the only small business owner who feels that way.
These things sound dull, longwinded and an all-around bad time.
But here’s the thing: adding SEO descriptions and alt text to your website doesn’t have to be complicated or boring.
Has Your Small Business Reached ‘The Messy Middle’?
There’s a stage of business no one warns you about. You’re past the newbie hustle, you’ve figured out your brand, your dream clients, and your sweet spot in the market. You’re making decent money, which—yay!—but suddenly, you’re drowning in tasks, constantly busy, and somehow… still stuck. Welcome to The Messy Middle.
5 Squarespace Features You Didn’t Know about (But Absolutely Should)
Squarespace has way more tricks up its stylish little sleeve than most people realise. I’m talking about secret superpowers that can take your website from “pretty good” to “OMG, I didn’t know my site could do that!” Let’s dive into five super cool Squarespace features you might not know about, but definitely need to start using.
Top 10 Squarespace SEO Tips to Boost Your Website’s Visibility
SEO (Search Engine Optimisation) is the practice of optimising your website so that it ranks higher on search engines like Google. The higher your site ranks, the more organic traffic you get, meaning more potential clients find and buy from your business. If you want to be discovered by your dream audience, SEO is a non-negotiable.
Case Study: personality-packed brand and website refresh for colourful email strategist
Katie had invested in branding a few years back and still loved parts of it (like the gorgeous colour palette), but as her business evolved, her visuals had started to feel too restrictive. On top of that, her DIY Squarespace website looked good on the surface but was frustrating to manage, full of duplicated sections, and a nightmare for SEO. Katie needed a brand and website that matched her expertise and made growing her business easier, not harder, without completely reinventing the wheel, so that’s exactly what we created over 3 Design Party Days.
Why Your Website Headings Matter More Than You Think
When it comes to designing the perfect website for your business, it’s easy to think of headings as just a way to style your text. If that H2 (or Heading 2) feels too big above that particular paragraph, you can just switch it for a H4 or H5, right? Unfortunately, that’s not quite true.
Headings do so much more than just make the text on your site look good, they play a huge role in SEO (search engine optimisation), accessibility, and the overall readability (by both humans and Google bots - for SEO purposes) of your content.
Where My January Enquiries Came From (And How You Can Get More leads of Your Own!)
Let’s talk enquiries, because if you’re running a service-based business, getting a steady, regular stream of high quality leads is everything. This January, I had eight aligned potential clients reach out, and I want to show you exactly where they came from so that you can start making this happen for yourself. Spoiler: It wasn’t from spending hours sending DMs on social media or throwing spaghetti at the wall with marketing tactics. It all came down to having a strong brand and website that worked for me behind the scenes.
Case Study: Editorial yet Approachable Brand & Website for Positive Psychology Coach
Summer Bradshaw came to me with big ambitions to grow and evolve her positive psychology coaching business, but her DIY branding and clunky Wix website were holding her back from making big moves.
Her online brand didn’t reflect her personality or her expertise, and worse, it was so difficult to update regularly that making progress with her business felt impossible.