Why Your Business Needs More Than a Pretty Instagram Grid to make sales
Your business needs more than a beautiful grid to make sales.
Harsh? Maybe.
True? Absolutely.
Let’s cut to the chase. If your entire business presence is riding on an Instagram grid, no matter how gorgeously curated, it’s time for a serious wake-up call. Aesthetics alone don’t build credibility or trust. And trust? That’s the currency your business really needs to grow.
Here’s why a stunning social media presence isn’t enough, and what to do instead.
Social Media Is Rented. Your Website? That’s all yours.
Instagram is great for connection, visibility, and a daily splash of personality. But it’s also unpredictable. Algorithms change constantly. Platforms glitch when you most need them. And worst of all? You don’t own any of it. You get zero say in how these platforms operate.
Your website, on the other hand, is 100% yours. It’s your online home. A space where you call the shots, tell your story your way, and guide visitors exactly where you want them to go. When a potential client lands on your website, they’re no longer just browsing, they're considering investing.
A Great Website Screams “I’m Legit” In a Way Social Media Never Could
We all know that disappointing moment when you find an exciting new brand on Instagram, someone who could solve your problems or sell you something you’ve been desperate for. But when you check the link in their bio? It leads nowhere (or, worse, to an outdated website that’s giving ‘2010 skinny tea MLM’).
A well-designed, strategic website communicates that you take your business and your offers seriously.
It shows that you’ve thought about your customer journey, your services, and your own damn worth. You value your own time, and that of your audience.
Clients need to know what you offer, how you work, and why they should even trust you in the first place. That clarity and confidence? It doesn’t come from punchy captions alone. It comes from having a polished online brand, and that means your website.
A Strong Website Builds Trust (and Converts Better)
Here’s a big fat truth bomb for ya: no one is handing over 4 figures for your services because your Instagram grid has a nice aesthetic.
Trust (and thus investment) is built through strong strategy, storytelling, and structure.
And that’s what your website offers your audience. Clear navigation, intentional design, thoughtful copy, and a professional space for people to understand your value. If your website isn't pulling its weight, you’re potentially leaving serious money on the table.
Not Willing to Invest in Yourself? well, Neither Are Your Clients.
Let’s talk energy and the power of showing up. If you’re squeezing every penny, holding tight to your “DIY until I die” mindset, your dream clients can feel that.
If you don’t consider your brand worth investing in - why should they?
A polished website shows your audience that you take yourself seriously—and that you're ready for them to take you seriously, too. It’s a badge of credibility, a signal that says ‘I’m here. I’m legit. And I know what I’m doing.’
Listen, You Can Still Love Instagram. Just Make Sure It’s Sending People Somewhere Worthwhile.
I’m not saying roll out of bed tomorrow and ditch the ‘Gram for good. I love a bold, personality-packed grid as much as the next branding designer. But it absolutely shouldn’t be the end point, it should be the invite. The nudge. The glittery breadcrumb that leads people to your real online home.
So by all means, keep showing up on Instagram. But make sure your bio leads to a personality-packed website that seals the deal.
If You Want to Make High Ticket Sales Online, Your Website Is a Non-Negotiable
Whether you’re a copywriter, coach, designer or creative entrepreneur, your website should be your very best friend. It should do all the heavy lifting bringing in leads, sell while you sleep, and give your clients the confidence to say, “yep, she’s the one.”
Need help creating a bold, brilliant website that actually works?
Let’s chat. I help creative women in business become the go-to gal in their industry by wrangling their bold ideas into wildly colourful, personality-first brands and websites that are unapologetically them.
