Case Study: Website Transformation for a super fun brand voice consultant
Gina, the founder of Hoot Copy, is a brand voice and messaging expert specialising in crafting fun, authentic brand voices that resonate with target audiences.
Despite her expertise, she felt her previous website wasn’t reflecting her vibrant personality and unique way of working to discover the fun in brands. The website was unfortunately holding her back from confidently promoting her services.
The goal of this website redesign project was to design a new site that not only showcased her unique approach to client work but also attracted higher-quality leads, particularly from larger agency clients.
From holding back to putting herself out there - how we made it happen
Our approach centred on creating a bold, colourful website that embodied Hoot Copy’s distinctive voice: fun, approachable, and professional. To do this, we focused on:
Visual Identity: Developing a bold and playful design that reflects Gina's brand personality and allows her to confidently show up as herself.
User Experience: Ensuring intuitive navigation and clear layout to guide visitors through her services seamlessly.
Conversion Optimisation: Strategically placing frequent calls-to-action to encourage enquiries from larger agency clients.
Before: The Hoot Copy website was cute but not performing well enough
Before we worked together, Gina’s DIY Squarespace website had the right vibes but wasn’t pulling its weight in bringing in clients and enquiries.
The colour palette and tone of voice were undeniably fun, but the design lacked the structure needed to turn curiosity into conversions. There were long blocks of brilliant copy (she is a messaging pro, after all!) but no clear journey for visitors to follow. When you’re trying to win over time-poor agency clients, they don’t have the bandwidth to scroll through dense pages just to find a contact button hiding at the bottom.
The mobile experience was fine, but not frictionless, and in today’s world, that’s a total deal-breaker. Key call-to-actions were few and far between, and the layout often left visitors feeling a little lost rather than ready to hit “enquire.” In short: the site felt like Gina, but it wasn’t working hard like Gina.
She needed a bold, strategic refresh that showcased her unique tone-of-voice magic and made it ridiculously easy for dream clients to get in touch and get started.
After: A Wildly Colourful Website Packed with Fun and Strategy
Gina’s dreamy new website is a total mic drop moment. It’s bold, vibrant and full of personality… but this time, it’s paired with a seriously strategic structure that makes enquiries and conversions effortless.
Every page now guides visitors with clarity, confidence, and a little bit of cheeky Hoot Copy charm. CTAs are easy to find, service pages are streamlined and skimmable, and the design supports her fun, playful messaging instead of overwhelming it.
We kept the fun, cranked up the professionalism, and made it ridiculously simple for dream clients (especially busy agency teams) to understand Gina’s genius and get in touch fast.
Whether you're browsing on mobile or desktop, the new site feels cohesive, elevated, and unmistakably her. It's not just a website; it’s a hardworking digital HQ that shows off Gina’s expertise and makes her the obvious choice in her field.
The final project Results: A Playful yet Professional website that’s a No-Brainer for Busy Agency Bookings
Post-launch, Gina reported a significant boost in confidence when sharing her website. The new design not only aligns with her playful and fun brand, but also serves as a powerful tool in attracting and converting her target audience of busy agencies.
Early feedback indicates increased traffic (amazing what happens when you feel confident enough to share regularly amiright?!) and higher-quality enquiries, particularly from larger agencies seeking her unique expertise.
Here’s what Gina from Hoot Copy had to say about our project:
"I am absolutely OBSESSED with my new website!! From the moment Naomi showed me the first page she'd finished, my jaw has been on the floor. I cannot believe that this is MY website!!
Before, it always made me a bit nervous when people said that they'd looked at my website. The design felt a bit janky, and it didn't feel like a proper representation of who I am and what I do.
Now, I will be marching down the street with my laptop out, demanding that anyone and everyone I come across takes a look at MY BEAUTIFUL NEW WEBSITE.
The whole process was super clear, and I always knew exactly what was coming next. I wouldn't hesitate to recommend Naomi to anyone looking to spice up their website!"
Why this new brand and website Works
At Howdy Naomi I specialise in wildly colourful website transformation that perform as good as they look.
Gina’s transformation isn’t just about a fun and playful website design, it’s about creating an online HQ that works as hard as she does to bring in exciting new business. And the results speak for themselves!
If you’re craving a brand and website that’s as dynamic, personality-packed, and growth-ready as your business, let’s make it happen.
It’s time to step into your irresistible rebrand era. Let’s chat!
