Brand & Website articles for Wildly colourful small business owners ready to grow
Looking for something specific?
Browse by Category
Case Study: Website Transformation for a super fun brand voice consultant
Gina, the founder of Hoot Copy, is a messaging expert specialising in crafting fun, authentic brand voices that resonate with target audiences. Despite her expertise, she felt her existing website didn't reflect her vibrant personality and was holding her back from confidently promoting her services. The goal was to design a website that not only showcased her unique approach but also attracted higher-quality leads, particularly from larger agency clients.
Case Study: A Soulful Brand and Website for women’s Midlife Coach
When Seana Tomlinson first reached out, she was at the very start of a huge transition in her work life. After years working as a counsellor, she was pivoting into something new and exciting - coaching midlife women to stop putting themselves last and finally start living life on their terms.
She had the vision. The passion. The purpose. She knew exactly the kind of business she wanted to create and where she wanted to get to. What she didn’t have? An approachable brand or website that captured the heart of what she was building, or any idea where to start.
Case Study: personality-packed brand and website refresh for colourful email strategist
Katie had invested in branding a few years back and still loved parts of it (like the gorgeous colour palette), but as her business evolved, her visuals had started to feel too restrictive. On top of that, her DIY Squarespace website looked good on the surface but was frustrating to manage, full of duplicated sections, and a nightmare for SEO. Katie needed a brand and website that matched her expertise and made growing her business easier, not harder, without completely reinventing the wheel, so that’s exactly what we created over 3 Design Party Days.
Case Study: Editorial yet Approachable Brand & Website for Positive Psychology Coach
Summer Bradshaw came to me with big ambitions to grow and evolve her positive psychology coaching business, but her DIY branding and clunky Wix website were holding her back from making big moves.
Her online brand didn’t reflect her personality or her expertise, and worse, it was so difficult to update regularly that making progress with her business felt impossible.
Case Study: personality-packed brand and website design for academic coach & tutor
When Kate, the amazing businesswoman behind EduKate Learning, came to me, she was sooooo ready for a change. Her DIY logo and website didn’t reflect her vibrant personality or the bold vision she had as a biology tutor and academic coach and it was holding her back from growing her dream business. She craved a brand that felt truly her - feminine, colourful, playful, and full of charm. Plus, her homemade website certainly wasn’t pulling its weight. Before I got started, it was clunky and boring, with little to no traffic. Knowing Kate’s mission (and her busy life with two kids!), I was determined to create a brand identity and website that would help her build the booming business she dreamed of.
Case Study: Bold Brand and website for a Visionary Virtual Assistant
Eloise Elford is the powerhouse owner behind a thriving VA business, helping ambitious female entrepreneurs balance business, life, and family without compromise. For three years, she relied on a DIY website that worked, but didn’t wow. With her sights set on attracting high-paying clients, better projects, and streamlining her workflow, she knew it was time for a brand and website that matched her incredible services.
case study: Joyful Branding & Squarespace Website Design for a brand New Wellness Business
With Jess’s busy schedule, we decided to tackle her brand and website through two Design Party Days—a whirlwind of creativity, collaboration, and results. The plan was, during the first intensive day we would tackle her branding, and during the second intensive day we would tackle her website.
These days are all about maximum output without exhausting back-and-forths, and they’re perfect for bold entrepreneurs like Jess who want stunning results quickly.