5 Squarespace Features You Didn’t Know about (But Absolutely Should)

25 Mar

If you’ve ever built a website on Squarespace, you already know it’s a dream for creative business owners. Sleek templates, drag-and-drop ease, and just enough customisation to make things feel unique without totally frying your brain.

But here’s the thing: Squarespace has way more tricks up its stylish little sleeve than most people realise. I’m talking about secret superpowers that can take your website from “pretty good” to “OMG, I didn’t know my site could do that!”

Let’s dive into five super cool Squarespace features you might not know about, but definitely need to start using.

1. Upload Custom Fonts & Give Your website a Personality punch

Great fonts are like outfits for your website - are you dressing for the occasion, or still rocking Times New Roman like it’s 2002? While Squarespace has a decent selection, nothing says “this brand is so me” like custom fonts.

How to do it in Squarespace:

Head to Design > Custom CSS in Squarespace.
Upload your font files or pull from an external library like Google Fonts.
Use a sprinkle of CSS magic to apply it across your site.

This little tweak makes a huge difference in creating a cohesive, personality-packed brand that stands out from the rest.

2. Password-Protect Pages for VIP-Only Content

Want to make your clients feel extra special? Got a secret stash of resources just for your email list? Need to hide that half-finished page that technically still says “Coming Soon” (we’ve all been there)? Password-protected pages are your best friend.

How to do it in Squarespace:

Go to Pages, click on the settings icon (little gear thingy).
Enter a password under Page Settings and save.
Share the link + password with whoever you want to have access.

Perfect for client portals, exclusive resources, or members-only content that makes people feel like they’ve just joined a super cool club.

3. Add Third-Party Tools Without Breaking Your Site

Squarespace is amazing, but sometimes you need a little extra functionality like a booking system, interactive forms, or a live Instagram feed. Luckily, Squarespace makes it easy to embed all sorts of cool extras with Custom Code Blocks.

How to do it in Squarespace:

Click Edit on the page where you want the magic to happen.
Add a Code Block (under the + menu).
Paste the embed code from whatever tool you’re adding (Calendly, Typeform, social feeds, etc.).

Boom! Now your website can do so much more without you needing to switch platforms or hire a developer.

4. Boost Your SEO Without Feeling Like You Need an IT Degree

SEO (aka getting Google to notice you) can feel like an overwhelming mystery, but Squarespace actually makes it pretty easy. There are built-in SEO settings that help you rank better without spending hours tweaking things behind the scenes.

Quick SEO wins in Squarespace:

Customise your page titles & descriptions (don’t just leave them as “Home” or “About”).
Use heading tags properly: each page gets ONE H1, and it should be keyword-rich.
Fill in your image alt text. This helps with SEO and accessibility (double win!).

Plus, if you want to geek out, you can connect Google Search Console to see what people are searching to find your site. It’s like peeking into your potential clients’ brains.

5. Send Beautiful Emails Straight From Squarespace

Did you know you can send emails directly from Squarespace without needing a separate email marketing platform? That’s right, no need to juggle another tool just to keep in touch with your audience.

How to do it in Squarespace:

Go to Marketing > Email Campaigns in Squarespace.
Choose a template that matches your website (because brand consistency is everything).
Write your email, hit send, and watch the magic happen.

If you’re already paying for another email platform, you might not need this feature. But if you’re looking for an easy, integrated way to send newsletters or announcements? Squarespace has you covered.

Ready to Take Your Squarespace Site to the Next Level?

There you have it - five hidden Squarespace gems that’ll make your website work harder and look better. Try one (or all!) of these features, and watch your site go from basic to brilliant.

Need help implementing some of these upgrades? That’s what I do best! Let’s make your website as strategic and stunning as your business—because you (and your dream clients) deserve nothing less.

Fill out my enquiry form here and let’s chat about your site.