5 Reasons Why Now’s the Perfect Time to Build (or Upgrade) Your Squarespace Website
If you’ve been hanging around here for a while, you’ll know I’m a big advocate of building your business on platforms that make life simpler and more beautiful. For me (and for my amazing clients), that platform happens to be Squarespace.
If you’ve been sitting pretty on the fence about investing in a new website (or giving your current one a much needed glow up), here’s your sign that the time for an upgrade is now. Squarespace have released some properly powerful new features lately that make it an absolute dream platform for small business owners who want a website that’s not just pretty, but also smart, strategic, and designed to grow & evolve with them.
Let’s break down 5 reasons why now’s the perfect time to build your brand on Squarespace (and why your future self will thank you for it).
1. Squarespace offer Smart SEO tools that do the heavy lifting for you
We all know Google is king, but getting your site to show up in search results can feel a bit like mastering the dark arts. That’s why I love that Squarespace has seriously stepped up their built-in SEO tools over the last couple of years. From automatic sitemaps to customisable page titles and descriptions, Squarespace takes the mystery out of getting found online.
Even better? Squarespace recently added some amazing new AI tools that help you craft accessible alt-text and SEO optimised page descriptions in seconds, so that you can make sure every page is optimised for search engines without spending hours writing descriptions.
2. Stunning design flexibility (without The Need to Write code) with Fluid Engine
Squarespace has always been the go-to for beautiful templates and designer-level page layouts, but their latest design system, Fluid Engine, takes things to a whole new level. This next-gen drag-and-drop editor gives you the freedom to create page layouts that are truly unique to your brand.
Want overlapping images that look like they jumped right off your vision board? Or custom grids that break away from the typical boxy mould? Or playful text overlays that match your brand’s bold personality? Fluid Engine lets you do it all, without touching a single line of code (or paying a developer thousands to figure it out for you).
It means your website can finally capture the you-ness of your brand instead of looking like another cookie-cutter template your audience has seen a million times. It's design flexibility made ridiculously simple, so you can build a website that feels as original and dynamic as your business.
3. Squarespace Offer New Integrated marketing tools to grow your business on easy mode
Despite how it may sound, Squarespace isn’t just here to make your website look good. With built-in email campaigns and automations, sleek social media integrations, and brand new options for scheduling services or selling products, it can also act as your all-in-one marketing HQ.
It’s so important that your website should be the main marketing tool for your small business, so using it as a HQ for all of your other marketing channels makes perfect streamlined sense.
You can even sync your Instagram or Pinterest to pull your content straight onto your website, or use the announcement bars and pop-ups to capture emails and grow your list.
4. Built-in Website analytics that actually make sense (even if you’re not techy)
No more scratching your head over complicated data dashboards (looking at you, Google Analytics). Squarespace’s built-in website analytics are super intuitive, giving you clear insights into who’s visiting your site, what pages they’re loving, and where they’re coming from.
This means you can make smart decisions about your content, services, or even your social media strategy without needing to be a data nerd. (Or hire one.) It’s like having a simple little roadmap that shows you exactly how people are interacting with your brand, so you can keep doing more of what works and stop wasting time on the things that don’t.
5. Squarespace is still one of the most user-friendly platforms out there
As someone who has been building websites on nameless different platforms for almost 15 years, I can tell you: there’s nothing worse than a platform that makes simple edits feel like rocket science. Squarespace remains one of the easiest platforms for non-techy business owners to use. You’ll feel confident using Squarespace to update your own copy, swap out photos, or even add new pages whenever your business evolves (because it will).
Ready to finally build the website your business deserves?
Whether you’ve outgrown your DIY website or you’re still stuck with that “coming soon” page you promised yourself you’d sort last year (no judgement, we’ve all been there), there’s never been a better time to create a brand and website that feels as vibrant, strategic and memorable as your business.
I’d love to help you do it. Want to chat about your next-level website? Get in touch using the button below and let’s get your project started.
