Cartoon depiction of a smiling yellow and brown banana with arms, legs, and a face.

Brand & Website articles for Wildly colourful small business owners ready to grow

Looking for something specific?


Browse by Category

Case Study: Website Transformation for a super fun brand voice consultant
Case Study, Squarespace Naomi Bowden Case Study, Squarespace Naomi Bowden

Case Study: Website Transformation for a super fun brand voice consultant

Gina, the founder of Hoot Copy, is a messaging expert specialising in crafting fun, authentic brand voices that resonate with target audiences. Despite her expertise, she felt her existing website didn't reflect her vibrant personality and was holding her back from confidently promoting her services. The goal was to design a website that not only showcased her unique approach but also attracted higher-quality leads, particularly from larger agency clients.

Read More
How to Improve Your SEO with brand new Squarespace AI Tools
Squarespace, SEO Naomi Bowden Squarespace, SEO Naomi Bowden

How to Improve Your SEO with brand new Squarespace AI Tools

If the words meta descriptions and alt-text make your eyes glaze over or trigger a mild panic… I promise you are not the only small business owner who feels that way.

These things sound dull, longwinded and an all-around bad time.

But here’s the thing: adding SEO descriptions and alt text to your website doesn’t have to be complicated or boring.

Read More
5 Squarespace Features You Didn’t Know about (But Absolutely Should)
Squarespace, Website Design Naomi Bowden Squarespace, Website Design Naomi Bowden

5 Squarespace Features You Didn’t Know about (But Absolutely Should)

Squarespace has way more tricks up its stylish little sleeve than most people realise. I’m talking about secret superpowers that can take your website from “pretty good” to “OMG, I didn’t know my site could do that!” Let’s dive into five super cool Squarespace features you might not know about, but definitely need to start using.

Read More
Case Study: Editorial yet Approachable Brand & Website for Positive Psychology Coach
Case Study, Squarespace Naomi Bowden Case Study, Squarespace Naomi Bowden

Case Study: Editorial yet Approachable Brand & Website for Positive Psychology Coach

Summer Bradshaw came to me with big ambitions to grow and evolve her positive psychology coaching business, but her DIY branding and clunky Wix website were holding her back from making big moves.

Her online brand didn’t reflect her personality or her expertise, and worse, it was so difficult to update regularly that making progress with her business felt impossible.

Read More
5 Tips & Tricks for Smashing Your Squarespace SEO
SEO, Squarespace Naomi Bowden SEO, Squarespace Naomi Bowden

5 Tips & Tricks for Smashing Your Squarespace SEO

Squarespace is a fantastic platform for building a beautiful, personality-packed website, but let’s not forget one of the most important parts of any site - getting people to actually find it. Yep, I’m talking about SEO (Search Engine Optimisation)! But don’t worry, this isn’t about cramming random keywords everywhere. Great Squarespace SEO is about working smarter, not harder (or spammier). Let’s dive into five tips to help your site climb those search rankings!

Read More
case study: Joyful Branding & Squarespace Website Design for a brand New Wellness Business
Case Study, Squarespace Naomi Bowden Case Study, Squarespace Naomi Bowden

case study: Joyful Branding & Squarespace Website Design for a brand New Wellness Business

With Jess’s busy schedule, we decided to tackle her brand and website through two Design Party Days—a whirlwind of creativity, collaboration, and results. The plan was, during the first intensive day we would tackle her branding, and during the second intensive day we would tackle her website.

These days are all about maximum output without exhausting back-and-forths, and they’re perfect for bold entrepreneurs like Jess who want stunning results quickly.

Read More
5 Reasons I Love Using Squarespace to create websites for small business
Small Business, Squarespace Naomi Bowden Small Business, Squarespace Naomi Bowden

5 Reasons I Love Using Squarespace to create websites for small business

Standing out online is a non-negotiable, particularly for online service businesses, and Squarespace is my go-to tool for crafting stand-out sites. Squarespace allows me to craft eye-catching, colourful designs for my clients that not only work seamlessly but are also easy to manage, even for the most tech-shy business owners.

Read More
10 Essential SEO Tips for Your Squarespace Website
Squarespace Naomi Bowden Squarespace Naomi Bowden

10 Essential SEO Tips for Your Squarespace Website

Howdy! If you’re a small business owner with an online presence, there’s no doubt you’ve heard the term SEO flying around. But what is SEO and why should you care?

SEO is all about building your online visibility so that you can be easily discovered by as many potential dream clients as possible.

Here are my 10 essential SEO tips to ensure your business Squarespace website hits that all-important front page.

Read More