Pull up a chair my babe, because today’s post is basically my small business diary left wide open. I’m letting you in on the behind-the-scenes of my new brand and website, why I felt it was time for a change, and all the juicy, uncomfy bits along the way.

I’ve worked on over 40 small business rebrands since 2021, and let me tell you… my own has been the trickiest yet.

When you rebrand your own business, you're doing it all: big-picture strategy, tiny design details, brand positioning, content decisions, messaging... It’s a full-time job, and there’s no one there to talk you down from a perfectionist spiral when things feel “not quite right yet.”

If you’ve ever looked at your social feed or website and thought, “Why does this feel so… off?” you’re in good company. Consistency is one of the most overlooked (and frustrating) parts of building a strong brand, especially when you’ve DIY-ed it all yourself.

I’ve been working on my own rebrand recently and it’s got me thinking about all the ways I wasted time and/or money early on, and things I’m still neglecting in my brand (whoops)

If you're feeling overwhelmed by the process of branding your small business and wondering exactly what to tackle and when, this guide will walk you through the ideal branding timeline based on my experiences as a brand and website designer and small business owner.

Let’s talk rebranding. Not the “I’ll just pick a new font” kind, but the “this business has grown so much, it deserves a bold, unforgettable new identity” kind.

That’s exactly where I’m at.

We need to talk about the not-so-secret secret to building a business that doesn’t just look pretty on Instagram, but actually pulls its weight behind the scenes.

Spoiler: It’s not posting more. Or manifesting harder. Or spending your life inside Canva. It’s building a brand with strategy.

A brand that’s not just nice to look at but built to connect, convert and work for you.

Here’s why good branding isn’t just a vibe… it’s a very very smart investment.

Branding is a necessary part of a successful business strategy, but the results can be difficult to quantify. Instead of just focusing on how branding looks, we need to look at how well it works—and by works, I mean builds your business, brings in new clients, and makes you more money. This post will run through 5 sure signs your branding is working hard—and what to do if it isn't.

As we look ahead to 2025, the design world is gearing up for another exciting year of innovation, creativity, and bold moves from small businesses just like yours. Whether you’re refreshing your brand, launching a brand new website, or simply curious about what’s next in the world of design, these trends are definitely worth keeping on your radar.

Let’s explore how you can use these 2025 design trends to elevate your business and create deeper connections with your audience.

Rebranding - a topic that can send a mix of excitement and panic through any small business owner. It can be a very exciting time for a small business, a sign that things are growing and evolving and succeeding. But a rebrand is also a lot of work, and can cause serious upset to your small brand if not handled correctly.