Howdy Cowgirl, I’m Naomi.

bold brand Builder, wild website Wrangler, cheerleader of creative entrepreneurs

I’ve been building vibrant brand identities and websites for women in business since 2012. if there’s one thing I believe above all else, it’s that personality always wins. My design work is all about showcasing what makes you and your business so gah-damn special so that you can stand the test of time online.

A woman walking her dog on a park pathway during sunset, with a Ferris wheel in the background and trees around.
A circular yellow design with a sunburst in the center and the phrase "NAPPY HOWDY Y'ALL" written around the circle.
Screenshot of a mobile-friendly physiotherapy clinic website titled 'First Physio' in Exeter, with sections about services, team, news, location, and appointments, featuring an image of a person receiving physical therapy.
Checkerboard pattern with yellow and white squares.

A few things you need to know about this colour-loving Creative cowgirl

In Dolly we Trust

If you need an insight into the way I do business, look no further than our queen and saviour Dolly Parton. Vibrant, funny, 100% herself at all times and ALWAYS working towards a greater good. My kinda gal.

Cartoon-style illustration of a marijuana joint

Chronic Daydreamer

I believe in telling great stories, and I do as much research as possible by burying myself in books and daydreams. Always fiction, never self-development. The weirder the better, preferably with an unlikely hero at the centre.

Illustration of a neuron with a cell body, dendrites, and an axon in shades of purple and pink.

More than a girl gang

Howdy Naomi is for women, by women - a big ol’ fuck you to the patriarchal systems and standards that do nothing to support women-led businesses. But you can expect bff-level support through every project.

Pink and purple cartoon snake with black spots, surrounded by small black stars.

Yes, I’m a Capricorn

And I’m also an eldest daughter. The designated driver of the family, the sender of all strongly-worded-emails, a true lover of process and systems. You’re in safe, organised, structured hands here.

Line drawing of a woman with long pink hair wearing a wide-brimmed hat.

Built on great vibes

A decade working in design agencies taught me how not to manage client relationships. This is a smug-beard and teeny-weenie-beanie free zone based on mutual trust, good vibes and gorgeous design.

Illustration of a pink high-heeled shoe with a decorative purple starburst design.

Coastal Cowgirl livin

If you ever need to find me IRL, I’ll probably be at home on the South West coast watching my crazy little terrier run along the beach at 100mph barking at the top of his tiny lungs. Failing that, try the pub.

Illustration of a white cowboy hat with purple and pink accents.
A woman with long brown hair smiling as she works on a laptop in a room with framed artwork on the wall behind her.
Decorative golden starburst and sparkle shapes on a transparent background.
Illustration of a stylized fire with orange, yellow, and brown flames.

My clients call me the Rebrand Rodeo Queen - and for bloody good reason!

I specialise in designing colourful, bold brands AND websites for female service providers which means my clients only need to find one designer for their projects. The full-scale rebrand is where Howdy Naomi shines!

I’ve also got an amazing network of women-led businesses around me to support you with additional brand requirements like photography, copywriting, marketing and strategy. I know how difficult it is to enquire with businesses when you’re not 100% sure what you need, so I can help take that pressure off.

I have created vibrant new brands and websites for women across a wide range of industries including non-profits, copywriters, forest schools, food and drink, Business coaching and more.

Pattern of horizontal pink lines on a dark background.

And when I’m not working on personality-packed brands and websites for female founders…

I’ll be on the beach with my Border Terrier Chuckie (no, he’s not a puppy, he’s just feral).

Or bundled up on the sofa with an amazing new read. My favourite authors are Cormac McCarthy (All The Pretty Horses is where the Wild West obsession began), Stephen King and Sally Rooney to name an eclectic few.

Or checking out the hottest new food markets and coffee shops. Make mine a flat white - no sugar, I’m sweet enough.

Come say Howdy on Instagram

New brand, new services, same little old me 🤠⁣ ⁣ Head to my wildly colourful new website to see the whole new vibe.⁣ ⁣ P.s creating and launching your own website is really fun and also REALLY HARD 🙃 I've been my own worst client and it's a nice re
🎠 This ain't my first rodeo...⁣ But it's shaping up to be my boldest.⁣ ⁣ My website is officially offline while I update the brand, the services, the everything.⁣ ⁣ I'm gonna be a little bit quieter this week while I get everything saddled up for yo
🤮 Do you know what we're all SICK of?⁣ ⁣ Nameless, faceless corporations pretending to be your bestie while profiteering from genocide and pandemics and doing their best (and succeeding) to undermine and topple modern democracy.⁣ ⁣ 😍 Do you know wh
I'm a CAPRICORN ok I can't help it 🐐⁣ ⁣ Comment EMAIL and I'll send ya the link ⁣ ⁣ ⁣ #branddesignstudio #branddesignagency #webdesignerslife #websitedesignagency #onlineserviceproviders #servicebasedbusinesses #designforcreatives #womeninbizness #w
Talk about a brandsformation ✨⁣ ⁣ The problem with your DIY brand and website isn't that it doesn't look good...⁣ ⁣ It just doesn't look like YOU!⁣ ⁣ 🙃 You've had to compromise on style, colour and personality to make it easy enough to design yourse
🎶 It was a coffee shop, there was a bean in the logo, can I make it ANY more OBVIOUS 🎶⁣ ⁣ P.s the study is called Let the Logo Do the Talking: The Influence of Logo Descriptiveness on Brand Equity and you can find it on Google⁣ ⁣ ⁣ #branddesignstud

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