Brand & Website articles for Wildly colourful small business owners ready to grow
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The True Return on Investment of Brand Identity Design
We need to talk about the not-so-secret secret to building a business that doesn’t just look pretty on Instagram, but actually pulls its weight behind the scenes.
Spoiler: It’s not posting more. Or manifesting harder. Or spending your life inside Canva. It’s building a brand with strategy.
A brand that’s not just nice to look at but built to connect, convert and work for you.
Here’s why good branding isn’t just a vibe… it’s a very very smart investment.
Case Study: Squarespace Website & Brand Design for Women’s Coach
See how Howdy Naomi created a soulful brand and Squarespace website for women’s coach Seana Tomlinson, helping her attract dream clients and grow with confidence.
How to Improve Your SEO with brand new Squarespace AI Tools
If the words meta descriptions and alt-text make your eyes glaze over or trigger a mild panic… I promise you are not the only small business owner who feels that way.
These things sound dull, longwinded and an all-around bad time.
But here’s the thing: adding SEO descriptions and alt text to your website doesn’t have to be complicated or boring.
Has Your Small Business Reached ‘The Messy Middle’?
There’s a stage of business no one warns you about. You’re past the newbie hustle, you’ve figured out your brand, your dream clients, and your sweet spot in the market. You’re making decent money, which—yay!—but suddenly, you’re drowning in tasks, constantly busy, and somehow… still stuck. Welcome to The Messy Middle.
5 Squarespace Features You Didn’t Know about (But Absolutely Should)
Squarespace has way more tricks up its stylish little sleeve than most people realise. I’m talking about secret superpowers that can take your website from “pretty good” to “OMG, I didn’t know my site could do that!” Let’s dive into five super cool Squarespace features you might not know about, but definitely need to start using.
Top 10 Squarespace SEO Tips to Boost Your Website’s Visibility
SEO (Search Engine Optimisation) is the practice of optimising your website so that it ranks higher on search engines like Google. The higher your site ranks, the more organic traffic you get, meaning more potential clients find and buy from your business. If you want to be discovered by your dream audience, SEO is a non-negotiable.
Case Study: personality-packed brand and website refresh for colourful email strategist
Katie had invested in branding a few years back and still loved parts of it (like the gorgeous colour palette), but as her business evolved, her visuals had started to feel too restrictive. On top of that, her DIY Squarespace website looked good on the surface but was frustrating to manage, full of duplicated sections, and a nightmare for SEO. Katie needed a brand and website that matched her expertise and made growing her business easier, not harder, without completely reinventing the wheel, so that’s exactly what we created over 3 Design Party Days.
Why Your Website Headings Matter More Than You Think
When it comes to designing the perfect website for your business, it’s easy to think of headings as just a way to style your text. If that H2 (or Heading 2) feels too big above that particular paragraph, you can just switch it for a H4 or H5, right? Unfortunately, that’s not quite true.
Headings do so much more than just make the text on your site look good, they play a huge role in SEO (search engine optimisation), accessibility, and the overall readability (by both humans and Google bots - for SEO purposes) of your content.
Where My January Enquiries Came From (And How You Can Get More leads of Your Own!)
Let’s talk enquiries, because if you’re running a service-based business, getting a steady, regular stream of high quality leads is everything. This January, I had eight aligned potential clients reach out, and I want to show you exactly where they came from so that you can start making this happen for yourself. Spoiler: It wasn’t from spending hours sending DMs on social media or throwing spaghetti at the wall with marketing tactics. It all came down to having a strong brand and website that worked for me behind the scenes.
Case Study: Editorial yet Approachable Brand & Website for Positive Psychology Coach
Summer Bradshaw came to me with big ambitions to grow and evolve her positive psychology coaching business, but her DIY branding and clunky Wix website were holding her back from making big moves.
Her online brand didn’t reflect her personality or her expertise, and worse, it was so difficult to update regularly that making progress with her business felt impossible.
5 Surprising Perks of Rebranding your Business
Rebranding isn’t just about looking cute. It’s about stepping into the next-level version of your business, attracting dream clients, and making waves.
SEO Made Simple: How to Find Keywords That Bring dream Clients to your website
If you’ve ever heard the term SEO (search engine optimisation) and felt your brain start to fizz over like a shaken Irn Bru can, you’re not alone. But here’s the thing: SEO doesn’t have to be scary, complicated, or reserved for technical types who speak fluent algorithm (newsflash, no one does!). With the right set of strategic keywords, you can get your business in front of your dream clients without needing a degree in Google wizardry. Let me show you how!
Is a Pretty Instagram Grid Ever Enough to Win Dream Clients? I Say No.
Let’s get one thing straight when it comes to marketing your business on social media. Relying solely on social media platform (that’s Instagram, Facebook, yes even Linkedin) to market your business is like building your dream home on rented land. Sure, it may look super cute from the outside, but one day you’ll wake up to find the landlord has decided to knock it all down, or raise the rent so high that you can’t stay.
Case Study: personality-packed brand and website design for academic coach & tutor
When Kate, the amazing businesswoman behind EduKate Learning, came to me, she was sooooo ready for a change. Her DIY logo and website didn’t reflect her vibrant personality or the bold vision she had as a biology tutor and academic coach and it was holding her back from growing her dream business. She craved a brand that felt truly her - feminine, colourful, playful, and full of charm. Plus, her homemade website certainly wasn’t pulling its weight. Before I got started, it was clunky and boring, with little to no traffic. Knowing Kate’s mission (and her busy life with two kids!), I was determined to create a brand identity and website that would help her build the booming business she dreamed of.
5 Signs That Your Branding Is Working to grow your business
Branding is a necessary part of a successful business strategy, but the results can be difficult to quantify. Instead of just focusing on how branding looks, we need to look at how well it works—and by works, I mean builds your business, brings in new clients, and makes you more money. This post will run through 5 sure signs your branding is working hard—and what to do if it isn't.
8 Unforgettable Design Trends your small business needs to Watch in 2025
As we look ahead to 2025, the design world is gearing up for another exciting year of innovation, creativity, and bold moves from small businesses just like yours. Whether you’re refreshing your brand, launching a brand new website, or simply curious about what’s next in the world of design, these trends are definitely worth keeping on your radar.
Let’s explore how you can use these 2025 design trends to elevate your business and create deeper connections with your audience.
Case Study: Bold Brand and website for a Visionary Virtual Assistant
Eloise Elford is the powerhouse owner behind a thriving VA business, helping ambitious female entrepreneurs balance business, life, and family without compromise. For three years, she relied on a DIY website that worked, but didn’t wow. With her sights set on attracting high-paying clients, better projects, and streamlining her workflow, she knew it was time for a brand and website that matched her incredible services.
5 Reasons i Love Personality-Packed Brands & Websites
Elevate your brand with personality-packed designs for female founders. Read 5 reasons designing unique online spaces for inspiring women ignites our passion!
5 Tips & Tricks for Smashing Your Squarespace SEO
Squarespace is a fantastic platform for building a beautiful, personality-packed website, but let’s not forget one of the most important parts of any site - getting people to actually find it. Yep, I’m talking about SEO (Search Engine Optimisation)! But don’t worry, this isn’t about cramming random keywords everywhere. Great Squarespace SEO is about working smarter, not harder (or spammier). Let’s dive into five tips to help your site climb those search rankings!
case study: Joyful Branding & Squarespace Website Design for a brand New Wellness Business
With Jess’s busy schedule, we decided to tackle her brand and website through two Design Party Days—a whirlwind of creativity, collaboration, and results. The plan was, during the first intensive day we would tackle her branding, and during the second intensive day we would tackle her website.
These days are all about maximum output without exhausting back-and-forths, and they’re perfect for bold entrepreneurs like Jess who want stunning results quickly.