Brand & Website articles for Wildly colourful small business owners ready to grow
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Why Your Business Needs More Than a Pretty Instagram Grid to make sales
If your entire business presence is riding on an Instagram grid, no matter how gorgeously curated, it’s time for a serious wake-up call. Aesthetics alone don’t build credibility or trust. And trust? That’s the currency your business really needs to grow.
Here’s why a stunning social media presence isn’t enough, and what to do instead.
5 Squarespace Features You Didn’t Know about (But Absolutely Should)
Squarespace has way more tricks up its stylish little sleeve than most people realise. I’m talking about secret superpowers that can take your website from “pretty good” to “OMG, I didn’t know my site could do that!” Let’s dive into five super cool Squarespace features you might not know about, but definitely need to start using.
Why Your Website Headings Matter More Than You Think
When it comes to designing the perfect website for your business, it’s easy to think of headings as just a way to style your text. If that H2 (or Heading 2) feels too big above that particular paragraph, you can just switch it for a H4 or H5, right? Unfortunately, that’s not quite true.
Headings do so much more than just make the text on your site look good, they play a huge role in SEO (search engine optimisation), accessibility, and the overall readability (by both humans and Google bots - for SEO purposes) of your content.
5 Reasons i’m obsessed with Designing Personality-Packed Brands & Websites for Female Founders
When it comes to creating brands and websites, there’s something uniquely rewarding about working with female founders. It’s not just about crafting a logo or picking a color palette; it’s about amplifying big, bold visions, building deep relationships, and creating online spaces that feel just as extraordinary as the women behind them.
Create a Home Page Your Clients Love to Visit: 5 Simple Website Design Tips for a Magnetic User Experience
Have you ever clicked onto a website, only to bounce off within seconds? Maybe it felt cluttered, unclear, or maybe it just didn’t speak your language. Here’s the thing: your website is so much more than a digital business card—it’s your storefront, first date, and pitch meeting all rolled into one.
As a creative businesswoman, your homepage should work for you, not against you. It needs to connect with your dream clients and guide them effortlessly to a place where they’re excited to work with you. And what’s the secret? Designing a site that’s not just pretty but also easy and enjoyable to use.
10 Ways to Drive More Traffic to Your Website
Let’s talk about one of the biggest disappointments every website owner has felt at some point.
You’ve spent weeks, maybe even months, crafting every detail of your website. You’ve picked the colors, curated images, written up pages of content, and made sure everything’s just right. You hit publish, excited to share it with the world, and… tumbleweeds.
3 Branding & Website Design Trends I Want to See More of in 2025
In this post, I’d like to share some design styles that I think help to infuse some serious personality into our online spaces and make the world of websites a more exciting and interesting place. So, let’s dive into the three big brand and web design trends I’m rooting for as we step into a new year of creative possibilities!