Last week, I finally rode out on my very first rodeo with a brand new client. And let me tell you something, cowgirl… it was equal parts exhilarating, nerve-wracking, and eye-opening. You’d think after years of designing brands and websites for female founders that I’d have it all down to a fine art with no more lessons to be learned.

Dreaming of a brand and website that finally look as incredible as your business feels? A digital brand that’s unapologetically you, makes showing up online easy, and turns dream clients into paying clients?

As a branding and website designer that works with tonnes of amazing women-owned businesses every year let me tell you, it will be the best thing you EVER do for your business.

But before we dive in cowgirl-boots-first, it’s worth doing a little groundwork to set yourself up for a smooth, fun ride.

If your entire business presence is riding on an Instagram grid, no matter how gorgeously curated, it’s time for a serious wake-up call. Aesthetics alone don’t build credibility or trust. And trust? That’s the currency your business really needs to grow.

Here’s why a stunning social media presence isn’t enough, and what to do instead.

When it comes to creating brands and websites, there’s something uniquely rewarding about working with female founders. It’s not just about crafting a logo or picking a color palette; it’s about amplifying big, bold visions, building deep relationships, and creating online spaces that feel just as extraordinary as the women behind them.

In this post, I’d like to share some design styles that I think help to infuse some serious personality into our online spaces and make the world of websites a more exciting and interesting place. So, let’s dive into the three big brand and web design trends I’m rooting for as we step into a new year of creative possibilities!