5 Things I Learned from My First Rebrand Rodeo
Back in July, I saddled up for a brand new adventure. I proudly (and nervously) launched my shiny new 1 Week Brand & Website Transformation service, The Rebrand Rodeo.
Last week, I finally rode out on my very first rodeo with a brand new client. And let me tell you something, cowgirl… it was equal parts exhilarating, nerve-wracking, and eye-opening. You’d think after years of designing brands and websites for female founders that I’d have it all down to a fine art with no more lessons to be learned.
But when you take a process that often takes months, and then condense it into 4 days of concentrated creative goodness… you learn a few things.
So here are the five tough (and slightly spicy) lessons I learned from my very first rodeo
Plus, why I believe that they’ll make every single Rebrand Rodeo from here on out even better than the last.
1. Our businesses are only ever as strong as our systems
The Rebrand Rodeo is a service that moves fast. There’s absolutely no time for “oops, wrong file” or “wait, where’s that login again?” If my Dubsado workflow hadn’t been locked, loaded, and ready to roll before we kicked off on the Monday, this whole week would have gone down in flames.
This experience reminded me: systems aren’t optional when you’re working this intensively. They’re the reigns that keeps you from flying out of your saddle when you’re creating at full speed. Now, every future Rodeo client can expect even more seamless checklists, zero lost files, and a process so smooth you can see your reflection in it.
2. Focussing on a single task for a period of time is creative gold
If you’re a freelancer, I’m sure you know the drill. You’re pretty much always juggling ten clients, a handful of admin tasks, and about 50 unanswered emails. The beauty of The Rebrand Rodeo? For one glorious week, I was all-in on ONE project. No distractions, no procrastinating, just dreamy deep focus.
That total immersion meant I could think deeper, push the ideas further, and create something way more vibrant impactful. Future clients, this is your permission slip to book me for a week and get my undivided attention, the kind of unfiltered focus that makes the real brand magic happen.
3. More face time with clients absolutely equals better results
Dragging projects out over months means communication happens rarely and mostly via email, which is basically just a breeding ground for misunderstandings and missed opportunities. How many times have you completely misread the tone of a text or an email and got the wrong end of the stick? Working face-to-face (albeit through a screen) means those crossed wires don’t happen.
During the Rodeo, I was chatting to my client multiple times a day over Zoom. Checking in on progress, getting real time feedback and chatting all things dog walks and working from bed. Quick calls meant quick decisions, crystal-clear feedback, and better creative outcomes than you’d get from six months of email ping-pong.
4. A Shorter timeline doesn’t mean less time spent on the project
I’ll be honest, when I first launched The Rebrand Rodeo I was worried people would think a 1-week brand and website design service was a shortcut or bad value for money. Spoiler: it’s absolutely not.
For this first Rodeo, I clocked up 34 hours over just 4 days. That’s more time than I’ve spent on some projects that dragged on for months. The difference? The pace kept the energy high, the ideas flowing, and the results flippin’ incredible.
5. Deadlines are a Creative cowgirl’s best friend
As a millennial who grew up watching way too much TV and now spends too much of her adult time on TikTok, let’s just say my attention span ain’t winning any prizes. But those daily deadlines? They gave me a laser focus I haven’t been able to channel since my GCSEs.
Every day, I had a crystal clear goal and a fixed finish line. I wrapped each day feeling accomplished, energised, and ready for the next… and you better believe that’s the energy I’ll be bringing to every future Rodeo.
If you’re dreaming of a brand and website glow-up that actually feels fun (and doesn’t drag on forever), The Rebrand Rodeo is your ticket.
It’s guaranteed to have you marching down the street with your laptop out, demanding that anyone and everyone takes a look at your beautiful new identity.
How do I know? Because that line is from a real client review. Thanks Gina!
