Case Study: Brand & Website Redesign for a witchy marketing strategist
When Sammie and I first started chatting, she’d already built a successful marketing business, but unfortunately she had evolved far beyond her original brand.
Her mentorship work had become deeply personal and powerful, rooted in ethics, energy, and identity. The Spellbound Strategist needed to feel less like a faceless agency and more like her: witchy, mystical, 90s-whimsigoth energy with a touch of Buffy and a dash of Charmed.
She wanted a deeply personal brand that captured her inner magic, something that said “witchy strategist who knows her shit,” without leaning too far into cliché. The challenge was creating a world for The Spellbound Strategist that felt both enchanting and empowering with equal parts intuition and intellect.
We decided to work together on the rebrand rodeo
I set out to create a brand that embodied Sammie’s philosophy: marketing that works with your energy, not against it.
The design needed to blend the nostalgic charm of 90s fantasy with the sharp edge of a modern strategist. I was thinking gradients, constellations, and curving typography that whisper “mystical” while still shouting “professional.”
The Spellbound Strategist became a space where intuition meets strategy. Spellbinding yet structured, dreamy yet grounded. And what’s more is we made this incredible transformation in just one week with The Rebrand Rodeo… Yeehaw!
Witchy, whimsigoth mood board created for this project… what a dream!
How I rebranded Sammie’s business with the rebrand rodeo
Day 1 – Brand Strategy + Moodboard Magic
We dove deep into Sammie’s world exploring her Visibility Rhythm framework, her audience of rebellious, soul-led entrepreneurs, and her signature balance of heart and structure.
The moodboard captured a palette of lilac, amethyst, and midnight, threaded through with constellations, tarot motifs, and soft gradients. Think: witchy wisdom meets 90s nostalgia.
A sneak peek into the vision behind the rebrand.
Day 2 – Branding & Logo Design
I spent the second day of The Rebrand Rodeo building out a personality-packed new visual brand for The Spellbound Strategist.
The new logo leans into curved, ornamental serif typography with mystical flourishes, paired with a moody yet modern colour palette of purples, pinks, and cosmic gradients. Celestial illustrations and magical accents give it that “spellbound” flair. Overall, the gorgeous new brand remains professional enough for LinkedIn, while still being magical enough for her coven of creative rebels.
The brand board for the new branding style including logos, illustrations, background patterns etc.
Day 3 – Squarespace Website Creation + Homepage Design
The website was designed to feel like a visual spellbook: warm, immersive, and unapologetically Sammie. Smooth animations, layered crunchy textures, and subtle 90’s gradient glows create a digital space for The Spellbound Strategist that feels intuitive and immersive.
The homepage showcases her mentoring philosophy and guides visitors through her world with calm confidence and charm.
I knew I’d nailed this rebrand when on first look of the homepage, both me and Sammie just devolved into an excited squealing fit! Always the energy I look for on my Rebrand Rodeos!
Day 4 – Final Pages + Handover
We finished with the full site build and touch-ups, ensuring the layout flowed like her Visibility Rhythm — steady, thoughtful, and sustainable.
The final handover included custom graphics and social templates that made her brand magic extend far beyond the website.
This rebrand wasn’t just a makeover, it was an awakening. Sammie’s new identity now mirrors her message: you can be different, intuitive, and authentic and still know exactly what you’re doing.
The Spellbound Strategist now radiates confidence, magic, and depth, a true reflection of Sammie herself. Here’s what Sammie had to say about working with me on The Rebrand Rodeo:
"Working with Naomi on my new branding was such an incredible experience.
She just GOT IT. She saw straight through the jumbled ideas and vague words I threw at her, and somehow translated them into something that feels completely, unmistakably me.
I wanted a brand that could do the heavy lifting; something that communicated my personality and energy, so I didn’t have to constantly prove or explain it through my content. And Naomi delivered that perfectly.
Every element she created (from the colours to the textures to the tone) captures the essence of who I am and what my work stands for. It’s confident, grounded, a little witchy, a little 90s 'Charmed' and ENTIRELY authentic.
Now, when people find me online, they feel what I’m about before I’ve even said a word. That’s exactly what I wanted, and she nailed it.
🖤 Thank you, Naomi, for giving me a brand that finally feels like home."
Why rebrand with The Rebrand Rodeo?
At Howdy Naomi, I create bold, personality-packed brands and websites that bring your vibrant personality to life so that you can stand out as the industry leader that you are.
For Sammie, this transformation wasn’t just about aesthetics, it was about creating an online home for her mentorship work that truly feels like her. Now, she finally has a brand that magnetises her dream clients and lets her focus on helping others find their rhythm.
If you’re ready for a brand and website that feel like pure magic, crafted with heart, edge, and a touch of rebellion - let’s make it happen.
✨ It’s time to step into your rebrand era. Let’s chat.
