Alex has been running social media marketing & meta ads agency AJ Social Media for 7 years. Ever since launching her business, she’d been relying on a single logo and very basic colour palette. She came to Howdy Naomi looking for a complete refresh of her brand and website that would bring the business back in line with her vibrant personality and engaging & unique way of running client projects.
I built a visual brand strategy for AJ Social Media that would show off the evolution of her business and showcase her fun & vibrant approach to her work.
Alex’s strategy notes from our initial 90 minute brand call made it clear that she was feeling hampered by her limited branding assets and wanted a brand that was colourful, versatile and eye-catching. She was keen that for the new brand and website to show her off as an established agency rather than a one-woman band.
Alex was so frustrated with her original branding that she deactivated her website
This left her relying solely on Instagram to market her business, show off her services and win new clients. As none of us have any real control over Instagram or it’s algorithm, this was not exactly ideal!
As you can see from her old Instagram posts here, the logo was difficult to see, there is a real lack of consistency in colours and fonts and nothing that makes Alex or her brand memorable. We had to change that!
This moodboard captures the colourful, punchy look Alex was excited by throughout the strategy phase
How I rebranded AJ SOcial Media in Just One Week with the rebrand rodeo
Day 1 – Brand Strategy + Building the Visual Direction
The Rebrand Rodeo started over Zoom with a 90 minute strategy call to dive deep into Alex’s vision for the new and improved AJ Social Media. These calls go deep, I need to know EVERYTHING if I’m going to create a brand that truly resonates with both the business owner and their audience!
AJ Social Media had evolved and grown so much in the years since the creation of her original logo, and Alex was ready for a rebrand that gave established and reliable agency rather than scrappy start-up.
Day 2 – Brand Identity Creation
On day two of The Rebrand Rodeo, AJ Social Media’s stunning new brand identity came to life:
A legible neon logo with custom fonts and illustrations to give it that personalised feel
Bold stickers and brand graphics that show off Alex’s interests and support areas
A punchy neon colour palette that felt modern and fun rather than wishy washy
Cute fonts with heaps of personality
Alex was immediately obsessed with the new look. Because we spent such a good amount of time on the strategy, I had a really clear idea of the look that would best reflect Alex’s personality while also showcasing her business in the best possible light.
Bold neon colours, hand drawn elements and a cheeky cowboy boot show off all of Alex’s fab personality
Day 3 – Squarespace Website Creation + Homepage Design
Before starting work with me, Alex had deleted her website. She’d become so frustrated with trying to shoehorn branding she hated into her pages that she opted to just hit pause instead. This left her business in a vulnerable position relying solely on Instagram for her online presence. Using the apporved new branding I got to work on a stunning Squarespace homepage that Alex couldn’t wait to show off.
Day 4 – Final Website Pages + Handover
After finalising the rest of the pages, we refined the flow between different services, ensured Alex’s sales pages and SEO settings were tight and well optimised and made sure the website as a whole:
Positions AJ Social Media as an established agency
Shows off Alex’s different levels of support and clearly demonstrates her services
Acted as a great sales brochure for AJ Social Media for potential new clients through case studies and testimonials
Made it easy for people to enquire with Alex and the team
This rebrand was all about positioning AJ Social Media as an established, reliable agency
Alex was over the moon with her new brand identity and since launching has been marketing her business more reliably, bringing in new agency clients and building her brand across multiple platforms. Having flexible assets that can be used in many ways has made the AJ Social Media brand so much easier to apply.
Happy Client Testimonial
"Naomi helped me with rebranding my business AJ Social Media UK. She really helped me pull together all my overwhelming thoughts, ideas and directions and created something that I LOVE and is SO me!
She listened intently, took on board comments and produced something that I am so proud on and represents me! I would definitely recommend Howdy Naomi to any business looking to rebrand."
- Alex Jones, AJ Social Media
Is The Rebrand Rodeo right for your brand?
At Howdy Naomi, I build vibrant, fun brands and websites that are dripping with personality. I want female founders to stop watering themselves down for the online world and to finally start owning their space. I believe my brands help them do just that.
For Alex, this was about leaving the old homemade brand behind and finally building something that showcased her as a proper established agency. She had spent years building her business, it was time her visual brand stepped up and matched the vibe!
If your brand feels like the old version of you and you’re ready to step into your next era, let’s make it happen.
