With Jess’s busy schedule, we decided to tackle her brand and website through two Design Party Days—a whirlwind of creativity, collaboration, and results. The plan was, during the first intensive day we would tackle her branding, and during the second intensive day we would tackle her website.

These days are all about maximum output without exhausting back-and-forths, and they’re perfect for bold entrepreneurs like Jess who want stunning results quickly.

Have you ever clicked onto a website, only to bounce off within seconds? Maybe it felt cluttered, unclear, or maybe it just didn’t speak your language. Here’s the thing: your website is so much more than a digital business card—it’s your storefront, first date, and pitch meeting all rolled into one.

As a creative businesswoman, your homepage should work for you, not against you. It needs to connect with your dream clients and guide them effortlessly to a place where they’re excited to work with you. And what’s the secret? Designing a site that’s not just pretty but also easy and enjoyable to use.

Wouldn’t it be lush if there were some magic business button that did all the hard work for us? Just one tap, and we’d be swimming in sales, leads, and perfect clients. Sadly, that’s just the stuff of lazy-day dreams. In reality, getting results takes showing up and doing the things—but the big question is: what things?

Let’s talk about one of the biggest disappointments every website owner has felt at some point.

You’ve spent weeks, maybe even months, crafting every detail of your website. You’ve picked the colors, curated images, written up pages of content, and made sure everything’s just right. You hit publish, excited to share it with the world, and… tumbleweeds.

First off, your brand is like your business’s personality—it’s how people feel when they think about you. It’s that overall vibe and reputation that sets you apart from your competitors. Brand identity, though, is all about the visuals, like colours, fonts, and the aesthetic look of your site and social media. And finally, logo is just one piece—a memorable mark that identifies your small business fast. Together, these elements create the unforgettable brand experience that makes clients remember and adore you.

Blogging is one of the most powerful tools small businesses can use to connect with their audience, showcase expertise, and grow brand visibility. But crafting content that resonates takes strategy and creativity.

Here’s a super simple guide to help you create blog posts that captivate your audience, keep them coming back, and build your authority.

Let’s settle this once and for all—if you’ve designed your own website, this is your permission slip to stop apologising! In my 11 years as a brand & website designer, I’ve heard countless women in business say, “Oh, don’t look at my website, it’s just something I threw together.” But here’s the truth: DIY websites are nothing to be ashamed of. In fact, in the early stages of your business, they can be a brilliant move! You’re still figuring out your offerings, audience, and overall direction.

In this post, I’d like to share some design styles that I think help to infuse some serious personality into our online spaces and make the world of websites a more exciting and interesting place. So, let’s dive into the three big brand and web design trends I’m rooting for as we step into a new year of creative possibilities!

Small business owners, let’s get one thing straight: blogging is the tits. Not only does it show off your hard-earned expertise, but it also boosts your website’s search engine ranking, making you infinitely more searchable to potential new customers. Sounds like a win-win, right? But if blogging is so awesome, why do so few small business owners actually do it? Simple. Most have no idea what to write about or where to start.

Rebranding - a topic that can send a mix of excitement and panic through any small business owner. It can be a very exciting time for a small business, a sign that things are growing and evolving and succeeding. But a rebrand is also a lot of work, and can cause serious upset to your small brand if not handled correctly.

Let’s be real for a second - getting started with building a website for your business can feel like an insurmountable task. You’re bombarded left, right and centre with advice, tips, and must-dos, and suddenly, that exciting project turns into a stress-inducing nightmare.

But hold up cowgirl - before you give up, I’m here to simplify things and reassure you that some of the stuff you’re worried about? It won’t actually ruin your Squarespace website. Promise.

Your brand personality is the unique mix of human traits your brand embodies, making it relatable and memorable to your audience. Knowing exactly how you want your brand to present itself in the online space can help you create branding and marketing that connects deeply with your target audience; and deeper connections mean greater brand trust and loyalty!

Standing out online is a non-negotiable, particularly for online service businesses, and Squarespace is my go-to tool for crafting stand-out sites. Squarespace allows me to craft eye-catching, colourful designs for my clients that not only work seamlessly but are also easy to manage, even for the most tech-shy business owners.

Howdy! If you’re a small business owner with an online presence, there’s no doubt you’ve heard the term SEO flying around. But what is SEO and why should you care?

SEO is all about building your online visibility so that you can be easily discovered by as many potential dream clients as possible.

Here are my 10 essential SEO tips to ensure your business Squarespace website hits that all-important front page.

Brand guidelines are a set of rules that define how your brand looks, feels, and communicates. They help you and/or your team create consistent, relevant and on-brand graphics and marketing assets across a range of marketing channels. But do you really need a set of brand guidelines to create an unforgettable business?