Let’s be real for a second - getting started with building a website for your business can feel like an insurmountable task. You’re bombarded left, right and centre with advice, tips, and must-dos, and suddenly, that exciting project turns into a stress-inducing nightmare.

But hold up cowgirl - before you give up, I’m here to simplify things and reassure you that some of the stuff you’re worried about? It won’t actually ruin your Squarespace website. Promise.

Your brand personality is the unique mix of human traits your brand embodies, making it relatable and memorable to your audience. Knowing exactly how you want your brand to present itself in the online space can help you create branding and marketing that connects deeply with your target audience; and deeper connections mean greater brand trust and loyalty!